German Exhibition: Walking to see the lively walking doorway
[] The first intimate contact with a city often occurs in the station, the city’s business card or label is often included in the first time. In the German Got Tingen Railway Station, the blue-shelf is hung on the platform – "Gottingen – Die Stadt, Die Wissen Schafft" (G?ttingen, a creative city creative city), the martial arts of the State School, I have been here. The famous university city "stayed in Germany".
Similarly, some German city sites are written "Messestadt", such as Frankfurt, Hannover, etc., seems to "exhibition" is the most urgent information of these cities to pass to visitors. Speaking, the German city named "Exhibition capital" is not in a small number, burger, Berlin, Leipzig, Hannover, Düsseldorf, Cologne, Frankfurt, Munich, etc. from north to south, which is not very enough. Many are the famous international exhibitions.
According to AUMA, Germany, Germany, a total of 330 registered exhibitions, total area of ??8.3 million square meters in 2014, exhibitors, 15.6 million visitors.
Among them, 176 international and national exhibitions, nearly 180,000 exhibitors, and visitors 9.72 million. In addition, the total income of Germany has reached 35 billion euros last year, and the historical high.
Although the popularity is critical to the exhibition, organizers are particularly happy to emphasize the jump of exhibitors and audiences, but if only the number of people is not unrest. Behind the German exhibition is behind its door, all kinds of doorways constitute a unique attraction and competitiveness of Germany.
One of the doorways is professional.
According to AUMA, the 176 international and national exhibitions held in Germany last year, 44 investment commodities, 44 consumer commodity exhibitions, 上海按摩全套 the sum of the two, and 19 ordinary public exhibitions, 9 service exhibitions.
It can be seen that the vast majority of Germany’s large exhibitions are professional exhibitions, targeted, and even more focused on a certain segment. Since it is a professional exhibition, it should be professional in a professional way. For example, the Frankfurt has basically not seen the car model. There is a German exhibitor saying that "the car is sufficiently beautiful, why need the car model? The only focus of the car show is the car.
"Based on professional spirit, the German exhibition is high. Whether it is the top luxury car at the Frankfurt Show, or a large combined harvester at the Hannover Agricultural Machine Show, the audience can contact all exhibits from zero-distance.
Sit into the 上海闵行水磨按摩工作室 cockpit and feel the technical details, while talking to the exhibitor representative, such a scene can be seen everywhere. The German exhibition is professional, and its powerful industry association is inseparable, and these industry associations are usually the core organizers of the exhibition. For example, the Organizer of the Frankfurt Auto Show-German Automotive Industry Association, the Hannover Agricultural Machine Show, the German Agriculture Association and the German Machinery and Equipment Manufacturing Association, the exhibition company is responsible for the specific operation, and the government’s figure is almost invisible.
The second two is in innovation.
The appeal of the exhibition is "new", including new products, new technologies, new ideas, etc. This year’s Frankfurt 上海干磨的服务流程 Auto Show showed more than 200 global starting products, and in the Hannover Agricultural Machinery Exhibition, people can see 49 products to have innovative awards. Based on the strength of industrial innovation, at some international professional exhibitions, the German industry has shown the intention of leading the development of the global industry, not only show new technologies, but also organizes many open seminars, and many discussions are held in the exhibition hall, such as this year. Frankfurt Vehicle Exhibition Focus on the Two Trends of the Development of the Auto Industry – New Energy Automobile and Intelligent Transportation; this year’s Hannover Agricultural Machinery Exhibition focuses on "precision agriculture". Both are the world’s top professional exhibition. There are exhibitors say that the German exhibition tends to have a high technical threshold, more like a platform for strong dialogue.
The three of the door is in an inclusive.
Even professional exhibitions, it is generally arranged in public opening day, and the public open day of German exhibitions usually arrange some popular activities, especially for young children.
For example, children over 3 years old can participate in the Hannover Agricultural Machine Show "Juvenile Club" event, the Frankfurt Show arranged "Children’s Cinema".
For the German adult, even if it is not a professional, visit the professional exhibition is also a leisure, social way, the logistics service of the exhibition guarantees people’s social space. In fact, by improving inclusiveness, the German exhibition is also trying to attract more people while maintaining professionalism. Well, of course, the more you are, the better. All the texts, pictures, audio and video manuscripts, and electronic magazines such as "Economic Reference News" or "Economic Reference Network" are copyrighted by the Economic Reference News. Any form publishing and playing.