This government consumption Raiders IP has pulled consumption of about 150 million yuan for Guanshanhu District.

This government consumption Raiders IP has pulled consumption of about 150 million yuan for Guanshanhu District.

The launching ceremony of the activities of "Colorful Guizhou Refreshing Guiyang · Tesco Guanshan Lake Warm Attention". Ding Weixin took a record from the Guanshan Lake District Financial Service Center that January 16th to February 18th, "Watch New Year Festival" promotion of "Watching" and the "online new year" event launched by Industrial and Commercial Bank 11157 coupons, 2,476 group gift boxes, and pulled the consumption of 1.6 million yuan. The national traffic volume of Guomao Fucheng, which is mainly at home, has reached 450,000, with a turnover of 11 million yuan.

Review 2020, grab coupons, cloud hair cloth launching ceremony, cloud reading card, friends circle forward set praise, cultural and sports training, sports events … These contents have become the consumption word of Guanshan Lake District.

Since April 28, 2020, "Colorful Guizhou Refreshing Guiyangle Buy View Mountain Lake Warm At Consumer Season" and "View View" Activity Since the launch, Guanshan Lake District actively carries out all kinds of theme activities to help the entire regional consumption market Recovery, rich promotions have strongly driven rapidly in the jurisdiction. "This event, let the Guanshanhu District have excavated the potential capacity of the consumer market, entity commercial recovery, and our center has been continuously innovated, integrated all financial institutions, enterprises, business complex resources, and continuously launch a series of activities.

"The relevant person in charge of the Guanshan Lake District Financial Service Center recalls, on the one hand, the center has passed the government to integrate publicity, financial, commerce, all-round, and all-round ways to continue to be healthy and healthy; on the other hand; Financial institutions use the online marketing platform for merchants to drain and help the economic development of the entity.

Taking the "View of View" as an example of the theme activity in June.

From May 30 to June 7th, 2020, "Fun View" Theme "Colorful June Six Happy Children Enjoy" Theme Event Joint 460 merchants in the jurisdiction, issued online coupons, pull consumption of 4.66 million yuan On June 30, 2020, "Carnival, One Summer Wen", "Carnival, One Summer", "Summer Summer", "Happy A Summer", "Happy A Summer" "Yue One Summer" Summer "related topic activities, Huihe 48" 48 WTarves, more than 100 food business merchants, totaling consumer coupons, pulling millions of consumption million yuan. As of the end of 2020, "seeing the views of the game" carried out six topic activities, carrying more than 20 series of production activities, issuing coupons, more than 2,000 merchants in the whole district, driving more than 20,000 passengers, totaling consumption $ 100 million.

In propaganda, the regional financial service center, the business logistics gathering service center, the cultivation of the media center, etc. publicity.

With the help of mainstream media promotion platforms, Guizhou Financial City Light Show, Planning Network Red Activities, Outdoor Large Screen Rolling Playment, etc., let "see the view" activities brand realize a large amount of flour in the short term, visibility And the influence is greatly improved. "From the first phase of activities, ‘Viewing the play" continuously enhances the extension of brand connotation, successfully completing the construction of trademark and copyright registration, public number and applet, the first government consumption Raiders IP, and major financial institutions, enterprises, Merchants’ cooperation is more smooth.

Through the series of activities, ‘The "View View" brand quickly rapidly in Guanshan Lake District, and even in Guiyang City, Guizhou Province enhanced the visibility, and all-round way of driving the consumer economy continued to healthily and healthily. According to the relevant person in charge of the event, the next step, Guanshan Lake District will further start "watching the view" IP brand, planning to launch more themes, distinguished, colorful activities, to promote the persistent view of the mountain lake Vibrating cost and pull the economy steady growth.

(张奕妍) (Editor: Lin Yan, Chen Kangqing).

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